To achieve success in today’s iGaming industry, it is important to make quick decisions and have all the tools to implement them instantly. Soft2Bet offers a comprehensive operating system for iGaming operators, where autonomy, analytics, and global scalability go hand in hand. It is an ecosystem where innovation is built into every module and growth is the result of a systematic architecture. Soft2Bet offers iGaming operators the ability to act independently, without waiting for the IT team.
Marketing, product, analytics, and CRM departments get direct access to functionality that was previously reserved for programmers and external contractors.
From Idea to Global Presence
The story of Soft2Bet is an example of how a combination of technological vision and attention to detail can transform an entire industry. Founded in 2016 by Uri Poliavich, the company started with the idea of building a new type of iGaming platform. At the time, the market was already saturated, but most solutions were just building blocks from disparate systems. Poliavich proposed a different approach: a unified architecture where all processes are integrated into a single ecosystem.
When Soft2Bet first appeared, its team focused not only on rapid growth, but on building a solid foundation. The first products were designed to create the most convenient user experience possible. This meant simple navigation, reliable payment modules, and transparent processes.
From the very beginning, the company worked in two directions:
- Developing its own B2C brands;
- Offering a technological platform in a B2B format.
Such a dual approach allowed Soft2Bet to simultaneously test new ideas on its own products and offer proven solutions to its partners.
Geography and Localization
Soft2Bet’s development has always been based on the principle of precise market tailoring. The company did not seek to be present everywhere at once. Its strategy was based on a conscious choice of directions. Each new step was accompanied by preparation: studying the cultural habits of players, the specifics of legislation, and the financial infrastructure. This approach allowed Soft2Bet to enter the market as a mature player, rather than an experimenter.
Localization became a key tool. The company understood that simply translating the interface was not enough. Details matter: methods of account replenishment, support for local currencies, working with national identification methods, and designing pages with user habits in mind. Players appreciated this approach: Soft2Bet’s projects were perceived as “their own” rather than universal copies.
The team focused on marketing strategies. Advertising campaigns were adapted to local holidays, the language of communication corresponded to cultural expectations, and customer support was provided in the players’ native language. All this created a feeling of closeness and trust.
Own Brands
B2C projects became not only a source of income for Soft2Bet, but also a laboratory for ideas. Each brand had a unique atmosphere and served as a point of contact with different audiences.
Soft2Bet brands:
- Betinia: a brand operating in Denmark and Sweden, combining casino and sports betting. Betinia is built around sportsmanship and engagement, creating a dynamic environment for those who value both excitement and analysis.
- CampoBet: a project that has established itself in Scandinavia. CampoBet focuses on a diverse offering and active engagement with player communities, making it popular among those looking for flexibility and novelty.
- Tooniebet: a brand for the Ontario. It was created with the country’s cultural characteristics in mind, from payment methods to interfaces that are familiar to Canadian users.
- Quickcasino: a format for Sweden focused on quick access and simplicity. Its concept is based on minimalism and speed — users appreciate the ability to play here and now without any extra steps.
- Don.ro: a Romanian project that has become an example of how localization can be combined with a wide range of entertainment options. Don.ro offers a user-friendly interface and a rich library of games, while maintaining an emphasis on national identity.
Each of these brands reflects Soft2Bet’s strategy: attention to detail, focus on the local audience, and the creation of communities rather than just gaming platforms. Players find a platform to play with an atmosphere that is close to their culture and habits.
Quick Access for the Entire Team
The Soft2Bet platform interface provides access to the configuration of all key processes without the need to write code or contact technical specialists. Everything from setting up promotional campaigns to adjusting user journeys can be done in real time. It’s true freedom of action, built on data and automation. Power BI dashboards allow you to track user behavior, campaign effectiveness, and overall product performance without delay. Audience segmentation, report building, churn and behavior analysis. All this is available through visual interfaces that are easy to understand and require no technical training.
What’s more, Soft2Bet supports a flexible management format: you can manage processes yourself or hand over control to the Soft2Bet team using a fully managed solution. This flexibility and transparency take the strain off IT departments, give business teams more control, and ultimately speed up decision-making. And the faster you react, the better your chances of winning in iGaming.
Tools that Make Work Smarter
Under the hood of the Soft2Bet platform lies a whole arsenal of solutions that transforms even the smallest operator team into a powerful, autonomous business machine.
This approach makes it possible to:
- Create and launch A/B tests without technical integration;
- Set up marketing campaigns with triggers and automatic personalization;
- Launch re-engagement scenarios based on user behavior;
- Set up marketing campaigns with triggers and automatic personalization;
- Automate bonus systems and game mechanics;
- Build custom reports and dashboards in 1 click.
These tools work with the precision of a Swiss watch: depending on your business goals, you can use them selectively or launch the entire ecosystem at once. As a result, operators gain not only flexibility but also a strategic advantage: the team can adapt to any changes in user behavior, the market, or legislation without downtime and with minimal resource costs.
Scalability Without the Headache
One of the biggest challenges facing the iGaming industry is growth into new markets. Each new region requires adaptation to regulatory requirements, localization, certification, and player behavior specifics. This takes time, budget, and sometimes even halting the development of current lines of business. Soft2Bet solves this problem with a universal architecture designed with global realities in mind.
The platform allows partners to work in multiple jurisdictions simultaneously without resorting to costly system reworks. Thanks to its modular approach, different licenses, tax regimes, and local regulations are supported.
For example, if legislation in a country changes (e.g.verification, taxes, or interface restrictions), you get an update instantly. The Soft2Bet team integrates the changes into the platform and sends the update to all operators working in that market. You don’t need to hire local specialists or rebuild your infrastructure; you just keep working.
One platform serves multiple markets at once with a single user interface, back office, and support. It’s convenient and cost-effective.
Advantages of Scaling with Soft2Bet
International expansion with Soft2Bet is not a leap into the unknown, but a clearly defined route where every step is planned in advance.
The platform’s versatility offers:
- Support for various regulatory regimes and jurisdictions;
- Flexible connection to local PSPs, game providers, and identification systems;
- Unified management of all regions through a centralized admin panel;
- Over-the-air compliance updates without code intervention;
- Flexible localization by language, currency, UX, and communication style.
All this allows operators to enter new markets faster, with less risk and maximum management efficiency. They don’t lose momentum, get bogged down in regulations or waste time on restructuring. All they need is a strategy. The platform does the rest.
Backbone of Financial Processes
The company believes that regulation is a driving force for development. It is regulatory requirements that shape the infrastructure that makes financial transactions safe and predictable.
Soft2Bet has implemented a Compliance-by-Design approach: this means that KYC (customer identification), AML (anti-money laundering), and (counter-terrorist financing) mechanisms are built directly into the platform’s architecture. These are basic elements without which the system simply cannot function.
- Player identity verification is performed automatically and in real time.
- Transactions undergo multi-level analysis to identify suspicious activity.
- All data is stored in accordance with banking security standards.
This approach reduces risks not only for the company itself but also for partners working on the Soft2Bet platform.
Responsible Gaming
Finance and responsible gaming are closely linked. Soft2Bet implements a whole range of tools to help players control their spending:
- deposit and betting limits;
- self-exclusion programs;
- monitoring of “high rollers” by special teams;
- affordability checks.
These measures help prevent situations where users exceed reasonable spending limits. What’s more, the company’s financial teams integrate player risk profiles into the compliance process: suspicious transactions and risky behavior are recorded and analyzed comprehensively.
In this way, financial transparency and responsible gaming work as a single system.
Transparent Transactions
Soft2Bet is often referred to as a technology company, and this is no coincidence. Under the hood of its platform is a system that resembles banking standards. Every transfer, deposit, or withdrawal is verified and logged.
System features:
- End-to-end monitoring of all operations;
- Instant transaction auditing;
- Integration with global payment providers;
- Support for local PSPs;
- Real-time analytics via BI dashboards.
For financial partners, this means one thing: transparency and predictability. That’s why banks and regulators see Soft2Bet as a reliable player that speaks their language.
Freeing Up the Team for the Big Picture
An iGaming operator doesn’t need to be an integrator, technical architect, or regulatory expert. They need to be a visionary who builds a brand, engages with an audience, and responds to change. The Soft2Bet platform frees up resources and attention so that teams can focus on these tasks.
When there’s no need to manually configure every little detail, it’s easier to experiment, test hypotheses, launch new mechanics, and quickly scale what works. This means that Soft2Bet doesn’t just give your team a platform, it becomes their operating system for growth.
Recognition and awards
In the world of iGaming, awards play a special role: they confirm not only the quality of products, but also the company’s compliance with the most stringent industry standards. Throughout its history, Soft2Bet has regularly received recognition from leading expert communities, reflecting its sustainable development and strategic approach to innovation.
One of the most significant events was participation in the Global Gaming Awards EMEA 2025, where Soft2Bet was among the winners in three categories. The Executive of the Year award, presented to Uri Poliavich, attracted particular attention. It was recognition of his leadership qualities and ability to guide the company through stages of scaling and technological upgrades. Two more awards: Platform Provider of the Year and Product Launch of the Year, highlighted Soft2Bet’s successes as a technology developer. The first recognized the reliability and comprehensiveness of the platform, while the second recognized the revolutionary nature of the MEGA gamification solution, which has proven its effectiveness in practice.
Equally significant were the awards from EGR and SBC, organizations that set industry standards. Experts highlighted the flexibility of Soft2Bet’s solutions, their adaptability to different markets, and the high level of technical support. In particular, the company’s ability to provide modular solutions that do not require complex integration but ensure maximum scalability was noted.
In 2024, Soft2Bet received the Outstanding Contribution to Gaming award at the SiGMA East Europe forum. The award was given for the launch of the Soft2Bet Invest fund, aimed at developing startups and innovative projects in the gaming industry. This award highlighted the company’s social and industrial responsibility:
Together, these achievements have established Soft2Bet’s reputation as a technology leader. The awards demonstrate that the company successfully combines innovation with a responsible approach to business and that its solutions are valued by both players and industry experts.
Sustainable Growth Platform
The iGaming market is becoming increasingly complex: licensing requirements are tightening, competition is growing, and users expect not just functionality, but a wow effect. Soft2Bet responds to these challenges with confidence.
It is a living, adaptive, technologically mature system that is constantly being updated, learning, and evolving. With each release, each new region, and each launch, the Soft2Bet brand becomes synonymous with efficiency and readiness for change. The platform was built as an operating environment that will withstand any challenges, evolve with the market, and help operators not just stay afloat, but stay one step ahead.
Soft2Bet is where speed meets stability. Where engagement becomes a business metric. Where you stop integrating and start scaling.